Booth Newspapers Electronic Ad Requirements

General Information
All electronic ads are assumed to be ready for publication unless specifically stated.

Most of the information assumes Macintosh computers are used. For any operating system, Adobe Acrobat PDF is the preferred format.

IMPORTANT - Laser proofs are required. Please note that customer-generated proofs should not be relied upon for image quality because of the differences between off-press proofing materials, newspaper inks, proofing substrates and newsprint. Actual newspaper press runs are not physically capable of matching commercial desktop or electronic (soft) proofs.

If you have questions regarding any of the following electronic file requirements, please see our contact information for assistance.

Adobe Acrobat^TM PDF's
We prefer receiving ads in the Adobe Acrobat file format called Portable Document Format (PDF).

PDF files are independent of the platform, operating system, and authoring application. They are viewable on-screen in Macintosh, Windows, and UNIX environments and have a small file size. In addition, fonts, images and graphics are contained within the document eliminating the need to send multiple files.

IMPORTANT - Embed all fonts or the ad will be subject to later publication dates. Please note that all fonts used in your ad must be available to Acrobat Distiller in order for proper font embedding to occur. It is also important to use the proper Adobe Acrobat Distiller settings. Please follow the settings provided below for best PDF output results:

Please contact us regarding questions or more information on the above settings.

Adobe Photoshop^TM Specification
All scans should be sized in Photoshop as close to the final output size as possible. Enlargement or reduction of more than 25 percent in page layout software will result in loss of sharpness and image quality. Resolution should be 160 dpi. Color scans must be saved using the CMYK mode.

Any shadow in excess of 88% can be expected to print solid black. Line screen should be 80 lpi. Recommended Photoshop CMYK setup settings: Dot Gain: 28% , Black Generation: Medium , Black Ink Limit: 90% , Total Ink Limit: 230%.

Quark Express^TMAll elements not used in the ad (pasteboard items) should be deleted. There should be no other ads or superfluous attachments on the document. Do not leave any margin space around the ad - the document size should correspond to the ad size.

IMPORTANT - Include all images, logos, and other artwork used to make the ad. Also include all fonts used in the ad. If any of these items are missing, the ad may be subject to later publication dates.

Adobe Illustrator^TMWe would prefer that you convert all text to outlines. However, we will accept files in which all fonts used in the ad are included.

Adobe Page Maker^TMVersion 6.0 includes Adobes Adobe Acrobat software and would allow you tosend PDF files.

Macromedia Freehand^TMPlease send an editable version of Freehand EPS files.